Pantone 18-3838 Ultra Violet

Pantone has announced Ultra Violet to be the official color of 2018. The Pantone Color Institute works with companies and designers to help them make the most informed decisions about color for their products and brands. Vivid green was the color choice for 2017, while rose quartz made hue of the year in 2016.

Pantone’s official definition describes ultra violet as “complex and contemplative. Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.”

Okay — I never really thought a color could be all that, but maybe I haven’t been thinking deeply enough.

Throughout history, purple has been associated with royalty, wealth, and social standing.

Hey,  I thought these ladies wore it just because they looked so GREAT in it!

Some may describe violet as ‘cosmic’. But, I just call it fun!

Moschino, Spring 2018. Are those real butterflies?

And, while head-to-toe purple may not be for everyone…

Gucci, Spring 2018

These celebrities are sure making it work:

But purple can also be a very scary color:

One-eyed, one horned, flying purple people eater.

I do think Pantone’s choice is going to make a lot of little girls happy. Because little girls seem to adore purple.

There’s even been a book written about it.

What about you? What are your thoughts on purple? Love it? Don’t love it? No opinion?

Please comment below…we love comments!

(And check out Janna Beatty’s recent interview about the color of the year, with ABC’s Ann Harder here: Central Texas Living ABC)